Tejuri.com Signs Up with IORMA to Provide Retailers with Up-to-date Knowledge and Information on Global Trends and Practices
Partnership to underpin growth of omni-channel retailing in the Middle East region
DUBAI, United Arab Emirates; 19 November 2013: Region’s biggest online mall Tejuri.com (www.tejuri.com) today announced signing a strategic partnership with IORMA (International Omni Retailing Markets Association) an international retailing organization that will bring global omni-channel best practices to the region. With this partnership, retailers and brands in the Middle East trading with Tejuri.com, will be able to tap into the expertise and strategies driving the shift towards omni-channel retailing, where off-line and online shopping trends converge to drive operational growth and shopper satisfaction.
“The Middle East retail market is in a state of evolution with consumer behavior shifting from pure off-line to omni-channel retailing. As the region’s biggest online mall, we are conscious that online retailing is going to be a significant force in the future of retail. To stay ahead of the curve, it is imperative that we are aware of the impact of global consumer trends and behavior. Our partnership with IORMA will help us adapt our tactics to changing consumer needs, in order to cater to our consumers in the most efficient and effective manner,” said Ayaz Maqbool, Managing Director, Tejuri.com.
IORMA (International Omni Retailing Markets Association www.iorma.com) provides global and regional knowledge for members across the globe on all matters relating to the growing world of omni- channel retailing. It assists businesses in responding to global trends in why and how people buy products and services. The organization offers authoritative factual knowledge on how global markets are developing and identifies opportunities for innovation and growth. The organization also recently tied up with market research specialist eDigitalResearch (www.edigitalresearch.com) to study consumer feedback and provide consumer insight into brands, products and the changing nature of shopping.
“Consumers are increasingly tapping into multiple platforms and channels during a shopping experience. These include price comparison websites, mobile phone apps, stand-alone stores, department stores, malls to name a few. This opens up a world of opportunities to retailers looking to reach out to their target consumer through fresh platforms, using innovative methods,” stated Maqbool.
Tejuri.com provides a comprehensive online solution, allowing brands and retailers to go online within 2-4 weeks with minimal capital investment and efforts. Tejuri.com also provides retailers who come on board, insight into ecommerce, the most effective way to leverage their online platform and the best tactics to engage their audience in alignment with their offline retailing tactics.
This partnership between Tejuri.com and IORMA also sees Neil Tunbridge, Sales Director of Tejuri.com join the Advisory Board of IORMA. John Andrews, Chairman and CEO of IORMA said, “IORMA welcomes Neil to the IORMA Advisory Board. Neil’s unparalleled retailing experience and knowledge especially in the MENA regions, contributes strongly to IORMA’s unique offering to the Global Omni Retailing Industry.”