UKTI LogoIORMA Partnership with UK Trade and Investment’s
“Export Through e-Retail” Global Initiative

In an increasingly borderless trading environment, growing your business at home and overseas often means using an approach that uses the full range of digital and non-digital channels.

Retail is evolving fast and digital malls are the most significant new type of channel to emerge in recent years. They offer a new type of sales channel that is trusted by consumers and the operators understand the requirements of brand owners.

Digital malls are part of UKTI’s global e-retail strategy to accelerate the international growth for SMEs, brands and retailers. With over sixty digital malls worldwide UKTI can support your business to access them and get the most from selling and marketing on these platforms.

“UK retailers and consumer brands will be exploring how to make the most of this new opportunity to expand their international business”
Helen Dickinson, Director General of BRC

“The very significant commercial opportunities for UK retailers and brands selling goods and services to consumers in the vast market that is China will greatly benefit from this UKTI initiative with”
Peter Williams, Director,

UKTI - Shopping is Great BritainUKTI and IORMA would like to hear from:
Retailers who want to expand their business internationally through digital malls in one or multiple regions. We can provide details on how to get started.

  • Brands who already exporting through these digital channels
  • Digital experts who have specialist skills relevant to this area – web design, legal, logistics, social media selling and who are willing to share their experience to increase the digital capabilities of SMEs and our network

UKTI will soon be offering support to businesses to enhance their digital capabilities through our network of international trade advisers and new team of digital advisors.

Global partners in China, is the first of a series of on line shopping malls worldwide that will work with UKTI to fast track UK products to international consumers. TMall is a platform for local Chinese and international businesses to sell quality, brand name goods to consumers in mainland China, Hong Kong, Macau and Taiwan. currently features more than 70,000 international and Chinese brands from more than 50,000 merchants and serves more than 180 million buyers.

Industry partners
The British Retail Consortium is the lead and the only trade association which covers the whole of the retail industry. The BRC’s mission is to make a positive difference by advancing vibrant and consumer focused retail. Visit the BRC website for more information.

IORMA (International Omni Retailing Markets Association) is working with UKTI to provide practical advice and support to enable SME’s to achieve real, measurable business benefit from ecommerce. Visit the IORMA website for more information.

The China-Britain Business Council (CBBC) is the trade service delivery partner in China for UKTI. They are offering a series of free webinars for businesses on entering Chinese markets, and have a new guide to e-commerce in China available. Information is available on the CBBC website.

UKTI will soon be announcing opportunities for UK businesses to accelerate their international sales through digital malls in areas such as the Gulf, Latin America, USA and Europe.