Mobile Engagement: The 8 most damaging misconceptions

Despite there being an impressive body of research both for smartphone usage and the ability for SMS to deliver to the bottom line, mobile still remains a grossly under-utilised communication channel. Download this whitepaper to find out how James Harrison, armed with the latest research and case studies, finally puts these mobile misconceptions to bed.

  • It’s not trackable
  • It’s not engaging
  • It’s too time-consuming
  • It’s invasive
  • It lacks the ability to segment and personalise
  • It’s difficult to integrate with other channels
  • It’s just for retail
  • It’s only for small business

Oxygen8 - Mobile-marketing-whitepaperLP

Download the FREE Whitepaper here