Real MadridIORMA International Newsletter June 2016

Real Madrid top 2016 Money League list featuring 17 UK Premier League clubs in top 30
More than half of the top 30 highest-earning football clubs in the world play in the UK Premier League – but Spanish sides Real Madrid and Barcelona lead the way.

The 2016 Deloitte Football Money League – detailing the 2014/15 season – measures a club’s earnings from match day revenue, broadcast rights and commercial sources, and ranks them on that basis. Real Madrid retained their for the 11th year in a row, having generated €577m (£439m, USD640m).

However Real Madrid will be under increasing pressure from Manchester United for the top spot in the Money League next season and in future years, due to the English club’s own commercial revenue exploits.



This year’s Money League sees another year of ups and downs in the financial pecking order of world club football, with twelve of the consistent clubs in the top 20 seeing changes in their ranking, albeit many of them small, and two new entrants from last year. After six new entrants into the top 30 (primarily due to the English Premier League broadcast deal) last season, 2014/15 only welcomes three Money League debutants to the top 30, Crystal Palace, Leicester City and West Bromwich Albion.


The top ten remains stable, with no new entrants this year, but there were shifts in position with six clubs changing from the previous season. Most notably, Barcelona leapfrogs both Manchester United and Bayern Munich to return to second position behind Real Madrid, becoming only the third club to break the €500m revenue barrier in the process. Bayern Munich drop to fifth overall, overtaken by Paris Saint-Germain. 2014/15 saw substantial revenue growth for the top 20 clubs in the Money League overall, with the aggregate annual revenue of these clubs amounting to a total of €6.6 billion, representing an increase of 8% on the previous year’s top 20. The next significant milestone of €7 billion should be surpassed in the current 2015/16 season, with considerable further growth towards €8 billion in 2016/17. This is remarkable growth given that six years ago the total was just under €4 billion.


A strong year for the sterling against the euro has benefited the English clubs in the Money League greatly in relation to their European counterparts. Every £10m of revenue accrued in 2014/15 was worth an extra €1.2m compared to the previous year and helps the English clubs when comparing financial performance on a year-on-year basis. The number of Premier League clubs in the top 20 increased from eight last year to a record nine in this 2016 edition, and the number of Premier League clubs in the top 30 compared with last year has also risen, from 14 to 17. This is again testament to the phenomenal broadcast success of the English Premier League and the relative equality of its distributions, giving its non-Champions League clubs particularly a considerable competitive advantage internationally.


The growth in popularity of English football has been based on the ability of the Premier League and the Clubs to realise the value of the football competition. Each of the main revenue streams, including ticket sales, merchandise, sponsorship, advertising and additional uses of the stadium, as well as the sale of broadcast rights, gain from a strong league competition that reaches a wide audience.


For the fourth time in the last seven seasons, the Money League is wholly populated by clubs representing the ‘big five’ leagues, following Galatasaray being narrowly pushed into 21st place by the return of West Ham United, who appear in the Money League top 20 for the first time since the 2005/06 season. AS Roma’s reclamation of a top 20 position made themselves and West Ham United the only new entrants into the top 20 this year. The financial threshold for membership of the Money League is becoming increasingly challenging, with the requirement for a place in the top 20 increasing to €160.9m, a 12% increase from the previous year. Napoli, in 30th position this year with revenues of €125.5m, would have had a position in the top 20 as recently as two seasons ago with the same revenue.


The following chart shows the top ten of the 2016 list (total revenue) compared to 2015 (€m):




Revenue 2014/15

Revenue 2013/14



Real Madrid





FC Barcelona





Manchester United










Bayern Münich





The full report is available on request here.



IORMA News, June 2016

Aad-Weening2Aad Weening
Director International Consumer Trends