US Study: Five Strategies to Bridge the Mobile-to-Store Gap
Recent studies by RetailMeNot Inc show that 73% of consumers begin their shopping journey on a smartphone.
Whether that’s to check product reviews, search for similar recommendations or look up a better price, customers are influenced in myriad ways, making their journey highly unpredictable.
Yet, 90% of sales still happen in the store. As a result, devising the perfect cross-channel experience for today’s consumer is no simple task.