Vietnam b2C eCommerce SalesVietnam: B2c e-Commerce Sales Boosting in 2015

Retail Doing Well

B2C e-commerce sales in Viet Nam reached US$4.07 billion last year, increasing 37 per cent compared to 2014.

In 2012 total B2C e-commerce sales were only US$ 700 million!

 

B2C e-commerce sales accounted for about 2.8 per cent of total retail sales and consumption services revenue nationwide, according to the 2015 Vietnam E-commerce Report published by the E-commerce and Information Technology Agency (Vecita) under the Ministry of Industry and Trade.

 

The report shows that the country’s e-commerce had entered a strong growth phase. According to the report, the shopping value per e-shopper in 2015 was around US$ 160 .

 

Vecita carried out a survey on an e-commerce application last year with the participation of nearly 1,000 people.

 

Most purchased goods online include clothes, shoes and cosmetics (64 per cent), followed by technology and electronic products, household appliances, books, stationery, flowers and gifts. Most online shoppers prefer cash payment, with 91 per cent of respondents saying they used this method, followed by 48 per cent using bank transfers.Twenty per cent of survey participants said that they has used payment cards.

 

The report also revealed that both sales of websites and e-commerce platforms increased sharply last year. Total revenue in the first 10 months of 2015 of 839 e-commerce enterprises was estimated at VND11.6 trillion, compared to around VND 8 trilllion in 2014,

 

According to the report, e-commerce sites of enterprises with large revenues mostly traded in airplane tickets, refrigeration, furniture, household appliances, electronic and digital products, and audio equipment.

 

The following chart shows some economic and demographic key data

 

2012

2013

2014

2015

Population Mid-Year

90.3

91.7

92.4

93.4

GDP USD bn

155.6

170.6

185.9

191.5

Real Growth

5.2%

5.4%

6.0%

6.7%

Consumer Spending est

100.5

112.1

123.0

132.5

Retail USD bn

83.5

94.3

104.5

113.7

B2C e-Commerce USD bn

0.7

2.2

3.0

4.1

Share in Retail

0.8%

2.3%

2.8%

3.6%

Internet users mln

30.8

32.0

39.8

47.3

 

Vietnam’s retail market posted sales of more than VND2.46 trillion (US$113.2 billion [1]) in a “quite busy” year with the entry and expansion of many foreign and local retailers.

According to the General Statistics Office, this was an increase of 10.6 percent and surpassed most projections.

 

Many foreign retailers have either broken into the market or announced plans to do so, including South Korean discount store chain E-mart and Japan’s biggest convenience store chain 7-Eleven.

Those who are already present here have been gearing for expansions, such as Japan’s Aeon with a plan to open 200 stores around the country and France’s AuchanSuper expecting to open 17 supermarkets by the end of next year. Aeon does not provide a timeframe for its plan.

Local retailers such as Saigon Co-op, which runs the popular chain Co.opmart, and Vingroup, which owns convenience stores, supermarkets and shopping malls, have also aggressively expanded their activities.

  • estimated number of e-shoppers 2015 25.4 million

  • total population 2015 93.45 million

  • internet usqers 47.3 million (dec 2015 IWS)

_______________________________________________ 

[1] average exchange rate 2015 is $0.000046